BrightEdge Content Central

Hire writers to create SEO content that measurably performs

Whether you are looking to feed your blog or build authoritative pages on your website, Content Performance Marketing and SEO require solid, quality content delivered on a regular cadence. BrightEdge has developed Content Central to connect BrightEdge-certified writers managed by agency co-marketing partners with BrightEdge customers. Just look through the writers below to identify writers that match your needs. When you complete the form, your information will be passed to managers and editors at agency co-marketing partner BFO, and they will contact you to scope your project and provide a pricing estimate.

Request writing help now.

Professional SEO Writers

 
 ken k

Ken K

Contact Writer

  • Areas of Expertise: Geographical locations, travel, history, culture
  • Time Zone: EST
  • BrightEdge Certificate: #576060354c44e 

Short bio:

Ken resides in a rural area of the eastern US where hills are rolling and roads are lousy. He likes to write on topics such as geographical locations, travel, history, and culture. In his free time, he enjoys: bike riding, with or without the kids; reading classics, science fiction, some science, and lots of history; and working on easy building projects. 

Writing sample


 
 morgan w

Morgan W

Contact Writer

  • Areas of Expertise: Home décor and interior design, photography, sporting goods, travel, art, education, technology
  • Time Zone: EST
  • BrightEdge Certificate: #576315ccf35cf 

Short bio:

Morgan is a writer by trade, with experience in creating content on a variety of topics, including marketing, home décor and interior design, photography, sporting goods, travel, art, education, and technology. She has a Bachelor’s Degree in English and a penchant for proofreading. Morgan also enjoys drawing, reading, science fiction movies, gardening, and video games. She lives in a small Michigan town with her husband, their 2-month-old daughter Zahra, and a zoo of cats and dogs.

Writing sample

 


 
 kate t

Kate T

Contact Writer

  • Areas of Expertise: Management, lifestyle, food, dogs, travel, living remotely and working virtually
  • Time Zone: EST
  • BrightEdge Certificate: #57711b7284cdd 

Short bio:

Kate is a writer and editor with 8 years’ experience. As a key member of the BFO content team, she has written and edited for several different clients and helps to maintain our high-quality standards. Her creative writing and blogging interests are in holistic, cooking, nutrition, lifestyle, travel and art pieces. In addition to creative writing, Kate has a strong research background, successfully capturing brand voice in her pieces. She is also talented in writing press releases and handling journalistic assignments. Kate developed the Editorial Style Guide for BFO’s content writing team. She is a BrightEdge Certified Professional through Be Found Online. She has a degree from the College of Charleston—where she wrote for the school newspaper—in Communication and Media Studies, with concentrations in both journalism and public relations.

Writing sample

 


 
nikki p 

Nikki P

Contact Writer

  • Areas of Expertise: Home décor and interior design, pets, entertainment, sustainability and energy systems
  • Time Zone: PST
  • BrightEdge Certificate: #5768dbccd67d1 

Short bio:

Originally from the Pacific Northwest, Nikki ​spent six years in Chicago refining her skills, crafting multiple blogs, earning an M.A. in New Media Studies from DePaul University, and even running a marathon (3:50:18!). She recently relocated to Seattle where she enjoys writing about lifestyle topics such as home decorating/renovating, pets, and entertainment, sustainability and energy systems. 

Writing sample (in the bottom of the page)

 


 
 peter r

Peter R

Contact Writer

  • Areas of Expertise: Marketing, health, medical, IT services, security, logistics/freight, beauty/cosmetics, fitness
  • Time Zone: CST
  • BrightEdge Certificate: #5762e38de1d87 

Short bio:

Peter writes for a wide range of clients in both print and digital media. He has 15 years of sales and business development experience with technology companies that include Canon and Xerox. For the last three years, he’s written a variety of health and medical organizations. In his spare time…well, he and his wife have three children and one on the way, so he never has spare time.

Writing sample 1, writing sample 2

 


 
 karen m

Karen M

Contact Writer

  • Areas of Expertise: Self-improvement, parenting, health & fitness, travel & hospitality, food & entertainment
  • Time Zone: EST
  • BrightEdge Certificate: #57704ce150014 

Short bio:

Karen is a freelance writer who creates high quality, engaging content for clients across various industries. She particularly enjoys writing for the self-improvement, parenting, health and fitness, travel and hospitality, and food and entertainment industries. As a former CPA who worked for both public and private corporations, she also writes for clients in the finance industry, with a focus on personal finance and small business management. Karen is an avid baker and runner - which works out perfectly, since going for a run helps to offset an overindulgence in the latest batch of cookies or cupcakes she's made!

Writing sample

 

 

If you are a writer and you would like to become a part of Content Central program, click here.

By using Content Central you are agreeing to be bound by Content Central terms and conditons.

The Ultimate SEO Dashboard for CMOs

enewton@brightedge.com
enewton@brightedge.com
M Posted 10 years 3 months ago
t 9 min read

We invite you to join the webinar to learn more about the Ultimate SEO Dashboard for CMOs on July 21 at 10am PST, 1pm EST. CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? SEO requires time. It requires careful analytics and considerable number crunching to arrive at quantifiable results. This can be tedious and difficult for non-SEOs to follow and remain engaged.

This webinar is going to show you how to make this process easy.SEO Dashboard webinar - brightedge Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Join Jeff Selig, VP Media, Search, and Analytics at Overdrive Interactive for a webinar where he will share his proven BrightEdge SEO dashboard that dazzles CMOs and makes heroes out of SEO pros. The webinar will be co-hosted by Erik Newton, VP of Demand Generation at BrightEdge. By giving us just one hour of your time, we will teach you:

  • What SEO metrics your leadership and management really care about so they understand your progress
  • How to report on your campaigns so that your CMO begins to value SEO and what it can do for the brand
  • How you can improve your fact-based storytelling so that you will keep your leadership engaged during presentations
  • How you can use these reports to secure more resources for your SEO efforts.

If you are a CMO, you will learn:

  • What metrics you and your SEOs need to be paying attention to in order to gauge success
  • The impact that your team’s SEO efforts have on your brand’s revenue and growth
  • How you can tell if your investment in modern marketing is paying off.

Those who attend the webinar will also have the opportunity to secure a copy of a dashboard template and white paper from Overdrive, helping you take your SEO presentation even further.  

Register Now

Mobile marketing AMPlification: Content, performance and measurement

English, British
News Item Title
Mobile marketing AMPlification: Content, performance and measurement
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on mobile devices, allowing publishers to quickly serve users in their moments of need.

Share16 Agenda: SEO, Content, Digital, & Careers

Default avatar
Andy Betts
M Posted 10 years 3 months ago
t 9 min read

BrightEdge has great pleasure in announcing that the Share16 content and agenda is live! Recognized by Forbes and Inc.com as a must-attend conference – this year Share16 welcomes leading brand speakers from Google, YouTube, Microsoft, REI, Home Depot, Marriott, Oracle, Wiley, and many more. Whether you want to learn more about upcoming advanced SEO and content marketing sessions, discover new digital marketing best practices and elevate your personal and professional career then Share16 is the place to be.

At Share16 (my 5th year as the Content and Speaker Chair!) we are honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable lineup of keynote presenters and sessions new and enhanced additions like our hands-on learning labs, BrightEdge University and a whole track dedicated to career development Share16 the biggest and best year yet. Share16 Speaker Logos - June16Below is an overview of the main tracks and session content at Share16. Further detail can be found over on the Share16 website and, over the coming month, we will be updating the agenda with speakers and speaker information.

Industry Keynotes

Share16 Agenda

  • Digital Centers of Excellence
  • Marketing Technology Innovation
  • Organization Culture and Design
  • Marketing Leadership case studies from technology leaders

Search Advancement Track

While organic search drives 51% of website traffic, the rules are constantly changing, with Google making over 600 algorithm changes each year. In order to stay ahead, search professionals must stay on top of the latest technology trends and advanced search marketing techniques. The Search Advancement Track focuses on search strategies and technical tactics that enable you to maximize the impact of your largest digital channel. Industry experts will share their frameworks for success aimed at balancing technology acumen with strategic execution. Topics include advanced technical, global, mobile, and hybrid SEO and PPC methodologies to ensure you stay ahead in your competitive environment. Algorithmic Change and Response: SERP positioning and SEM alignment Advanced Mobile Optimization: Accelerated Mobile Performance Data Sources and Data Sets: Mastering Analytics and Integrations Technical Site Configuration: SEO Friendly Design, Build & Infrastructure Global, Local and Mobile Search: SEO, PPC and Social Synergy Insights from In-house experts: Technical Tactics & Conversion Strategies  

Content Optimization and Digital Integration Track

Nearly all marketers now consider digital marketing a core part of larger marketing operations. And content marketing is set to become a $300B+ industry by 2019. In today’s fast evolving digital marketing economy, it’s critical for marketers to master the paths to conversion that now span multiple digital marketing channels. The Content Optimization and Digital Marketing Track focuses on the strategies to design and measure the effectiveness of content, to drive conversion across digital channels and support desired business outcomes. Experts will discuss key creation, optimization and measurement strategies that are built for scale and foster greater cross-channel collaboration. Intelligent Content for the Customer Journey: Engagement & Experiences The Content Management Cycle: Optimizing Content for Scale & Efficiency Content Metrics That Matter: Traffic, Engagement, Conversion and Revenue Search, Social & Content Marketing Trifecta: Digital Branding & PR Managing Multiple Digital Channels: Finding The Perfect Mix Staying Ahead of Your Digital Competition: Share of Voice & Share of Market  

Business and Career Elevation Track

Gartner predicted that by 2017, CMOs will spend more on IT than CIOs. The success of digital marketing campaigns and the opportunity for marketers to obtain career advancement hinge on mastery of People, Process, and Technology. Developing skill sets and digital acumen across these three areas is critical for marketers who want to develop into leaders and drive overall business performance. The Business and Career Elevation Track focuses on case studies and real-world examples of business and professional transformation. Organizational leaders and departmental heads will share insights and tips on how you can transition from online practitioner to cross-functional, organizational leader. The Digital Marketing Maturity Model: People, Process & Technology Creative Storytelling & Evangelizing Success: Selling Ideas and Building Business Cases Digital Career Success Stories: From Practitioner to Organizational Leader The Digital Marketing Mind: The Psychology of Self Development Organizational Design: Building Digital Centers of Excellence Building an Extended Team: Working with Agencies and Contractors  

Additional Sessions 

The Share16 team will also be adding additional sessions (x3) based on demand over the coming months. Stay tuned for further speaker and session updates throughout July! Note: final session titles subject to change at the discretion of BrightEdge and the speakers. Partner hands-on labs feature practical experience using the partner’s technology to help solve your marketing challenges. Monday Evening: Welcome Reception Network with BrightEdge executives and strategic partners showcasing cutting edge solutions that assist you in elevating performance. Drinks and light appetizers will be served. Solutions Showcase Learn more about the latest products and services from BrightEdge and partners. Monday Night: Dine-Arounds Experience the vibrant San Francisco restaurant scene and start the dialogue with like-minded peers at Share16 dine-arounds.

Tickets are limited – Book your place alongside the Worlds best brands now!

To avoid disappointment (tickets are limited), we highly recommend you register now and book your place in the Share community.

Register for Share16

Venue Details October 24 to 26, 2016 Westin St. Francis, Union Square, San Francisco

Thank you to our Share16 sponsors

Gold Sponsor: 97th Floor is a digital marketing agency fueled by creativity and innovation. They truly believe that in a digital world companies are only limited by their imaginations. They thrive in ideation, creation, and execution. A full-service team that understands the connection between content and customers.

Silver Sponsors: Majestic – With a track record of trusted and reliable data, Majestic is the biggest and freshest backlink database which can help you bridge the gap to your competitors. Search Laboratory – A global customer acquisition agency, helping clients grow internationally through SEO, SEM, Online PR, Social Media and Programmatic Display in 20+ languages. BFO (Be Found Online) – An international team of digital marketing experts. We specialize in delivering results through Search, Display, Content Marketing, Social Media and Analytics. Revana Digital – Revolutionizing performance marketing through our ability to unite omni-channel audience data to create actionable insights and maximize results for enterprise clients. Noble Studios – An award-winning digital marketing agency specializing in web design and development, online marketing, social media, and analytics. Merkle – The nation’s largest and fastest-growing performance marketing agency. Employing data-driven strategies, Merkle combines marketing, technical, analytical and creative disciplines to offer integrated customer relationship management strategy and customer marketing solutions.

I Want to Know: The Original Micro-Moment - Part 2

A BrightEdger
A BrightEdger
M Posted 10 years 3 months ago
t 9 min read

This is part two in the micro-moments series. Last time we talked, we focused on “I want to go,” and how it closely connected to the local three pack. Towards the end of the post I mentioned how to apply it to other micro-moments as well. Today, we'll shift focus to the "I want to know" micro-moment.

The "I Want To Know" Micro-MomentI want to know micro-moment - brightedge

This is one of the most common micro-moments that we see in the search landscape. In fact, “I want to know” spurred the original search intent since the days of ten blue links and even before. This micro-moment represents users who are looking for information on a topic without a specific business related intention. These users search to find content that answers their question clearly and accurately. Once they have this information they can progress from "I want to know" and to the next micro-moment where they can use the answer they got to decide what to do next. "I want to know" is a very strong mobile micro-moment as well as a traditional type of desktop search. Use of mobile phones to find answers to questions or to pull up additional information to support a conversation has become commonplace. The board room, the park bench, and the dinner table make up locations that see heavy use of mobile search and the "know" micro-moment in particular.

SERP Features

Google seeks to provide users with clear answers to their questions. It might seem that this micro-moment is the catch-all for keywords which don’t belong to another micro-moment. However, Google's strategy indicates otherwise. A number of distinct SERP features indicate that Google believes a given keyword belongs to the “I want to know” micro-moment. If Google provides distinct and different SERP features, they see different user intentions on those keywords. Here are some of the SERP features that Google uses to provide information in response to "know" search queries.

Quick Answers

Quick Answers is a very popular SERP feature that does what it says on the tin - answers a question with a short blurb of content. You have probably seen it before even if you weren't aware of it a the time. Here's what it looks like:I want to know mars quick answer - brightedge

This is probably the most intuitive feature of all for this micro-moment. Google answers the user's question directly. It doesn’t carry any additional context besides the answer to the question and an attribution link to the page which provided the content. This shows that Google understands that users searching this keyword are looking for a piece of information.

Knowledge Graph

Knowledge Graphs help Google provide critical information about a specific object. They have become more common lately as Google has built out their understanding of different object. Here's what a Knowledge graph card looks like as a quick example. mars I want to know knowledge graph - brightedge Knowledge Graphs are provided when the query identifies a specific object (usually a person or a place). This SERP feature differs as it doesn't always have such a clean mapping to the source website as this example does. The example pulls from Wikipedia, but Knowledge Graph cards focused on brands are often not sourced from the brand website directly and don't have a clear link to the site. Knowing this, Knowledge graph is a bit more difficult to deal with in the context of digital marketing. However, it does clearly serve the purpose of answering user questions and providing information aligned with the "know" micro-moment.

Conclusion

The "I want to know" micro-moment is a huge and very common micro-moment. Google does their best to identify these situations, and provide specific result types that will provide the best experience for their users. This helps simplify the marketer's job. Using the SERP features as a guide, it is possible to understand what micro-moments a keyword belongs to. Then you can create and execute a content strategy that allows you to build better content based on what users seek in any situation.

 

 

 

 

When you're finished, select View the Answers below to check any you missed.

 

 

View the Answers

 

 

SEO Quiz

 

 

Want to know which ones you got wrong on the SEO Traveler Quiz?

Download the answer key now

Thank you for taking the BrightEdge SEO Traveler Quiz.

To download the full answer key fill out the form on this page.

Ready for another challenge? Try our Content Marketing or Digital Marketing Quizzes as well!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Thank you for taking the BrightEdge SEO Traveler Quiz.

Your answer key will arrive in your email inbox shortly!

 

 

Challenge your network on SEO

 Share by email | Share on LinkedIn | Share on Facebook | Share on Twitter

 

,