Optimize for ChatGPT
Win the ChatGPT Recommendation Before Your Competitor Does
When a buyer asks ChatGPT which brand to choose, it does not return a list of results. It gives a direct answer. Your brand is either in that answer or it is not.
Buyers ask ChatGPT open questions like “what to buy” and “who does it best”. ChatGPT answers directly, and that answer shapes the buyer’s shortlist. ChatGPT tells buyers about your brand, describes what you offer, and frames how you compare against competitors, all inside its own response. The brands it names get the consideration and one will get the sale.
What Gets You Found on Google Will Not Get You Recommended on ChatGPT
ChatGPT mentions brands 3.2 times more often than it cites them. A mention is your brand named inside ChatGPT's answer. A citation is a link out to your site, and most people never click these links. Even though mentions are the most valuable to earn you a spot in the buyer's consideration, most brands optimize for what is easier to measure (citations, clicks), while the mentions that shape the buyer's decision go untouched.
SEO matters greatly because that is how ChatGPT estimates your authority and whether to include you in the conversation. ChatGPT then decides who to recommend using signals most brands aren't tracking yet: how often independent sources mention your brand, what tone those mentions carry, and whether your pages are structured clearly enough for ChatGPT to read.
How You Can Win in ChatGPT
Winning in ChatGPT follows a clear sequence: find the conversations your buyers are having, understand how your brand is showing up in them,
fix what is holding you back, then track whether it is working. BrightEdge is the only platform that takes you through every step in one place.
See Every ChatGPT Conversation About Your Category
In ChatGPT, buyers enter through prompts. A prompt is usually a full question, like 'what is the best CRM for a 50-person sales team,' not a keyword like 'best CRM software.' The prompts that drive brand recommendations are not the same as the queries that drive search traffic. Most brands have no visibility into what those prompts are or which competitors are already owning them. There is no Google Search Console for ChatGPT, leaving you blind to the actual questions buyers asked, or whether your brand came up in the answer.
AI Hyper Cube runs on the same core as Data Cube X, BrightEdge's research capability covering the broadest keyword universe in the industry. It takes that same foundation and extends it to ChatGPT, tracking prompts instead of keywords, bringing that same scale and precision to the conversations happening inside ChatGPT. It shows where your brand is being recommended, where it is absent, and which competitors are winning the conversations that happen before a buyer ever visits your site.
See What ChatGPT Says About Your Brand, and Why
Brands track their Google ranking obsessively. Almost none track the ChatGPT equivalent: how often ChatGPT names you versus your competitors in the same conversations. Two brands can rank identically on Google and be worlds apart in ChatGPT, one named constantly, the other never mentioned. BrightEdge AI Catalyst measures that gap, which decides who gets considered before a buyer reaches your site.
Being named is only the first step. What a buyer reads about you at the point of purchase can outweigh everything else they've seen, and ChatGPT surfaces negative sentiment there 13 times more often than Google. A bad review, an old policy, one angry forum post can carry as much weight as your homepage. In some industries, five sources drive over a quarter of all AI brand recommendations, so pages you don't control can set your entire ChatGPT tone.
AI Catalyst names those sources directly and ranks them by impact, so your team knows what to fix first.
Publish the Content ChatGPT Recommends
Once you know what ChatGPT says about you and where you are not present, close that gap with content built around the real prompts buyers ask ChatGPT.
BrightEdge Content Advisor turns each prompt into a brief in minutes, giving you real direction before you start writing. Before you publish, it checks your draft against that brief and flags what's missing. It also watches your pages after they go live, catching a decline before it costs you real traffic.
Remove the Gaps That Make Your Brand Invisible to ChatGPT
ChatGPT does not just judge just your own site before it recommends you. It also weighs the third-party pages shaping the conversation about your category: the reviews, the comparison guides, the forums you don't control.
BrightEdge AI Recommendations starts with your own site. A thin page, an incomplete spec sheet, or a poorly structured guide will be passed over by ChatGPT, no matter how strong the brand behind it is. BrightEdge lists the exact pages holding you back and prioritizes fixes by how much each one would increase how often ChatGPT recommends you over a competitor.
For third-party pages, it names which reviews, guides, or forum threads are shaping how ChatGPT describes your brand, and exactly what each one says, so you know precisely how to fix it.
Track Your Competitive Position in ChatGPT Over Time
Fixing your gaps only matters if you can see whether those changes are working. Share of Voice already shows you what percentage of search visibility you hold against competitors on Google. BrightEdge extends that same measure to ChatGPT, showing your share of recommendations next to your competitors in one connected view alongside your organic search footprint.
When your share moves up or down, you see which prompts and competitors caused it, and where to act next. This is how you know whether the work you are doing is closing the gap or whether a competitor is pulling further ahead.
Don't miss opportunities to be in ChatGPT results
Before ChatGPT recommends your brand, it visits your website. What it finds there, or fails to find, shapes every recommendation it makes about you going forward.
Most brands have no visibility into what ChatGPT sees when it visits their site. Pages that appear complete to a human visitor may be entirely missing from ChatGPT's view. BrightEdge AI Agent Insights shows you which pages ChatGPT is reaching, which it is not, and where it is hitting barriers, so you close the gaps before an incomplete picture costs you a recommendation.
Get Your Brand Recommended
by ChatGPT
See what it takes to earn the ChatGPT recommendation before your next buyer decides.