Originally presented on Wednesday, May 20, 2026 at 10:00 AM PDT, this on-demand session explores how AI search is transforming the way your brand is discovered, evaluated, and chosen.

AI is collapsing the distance between early discovery and decision-making. Product recommendations, solution comparisons, and brand citations are now appearing directly inside AI-generated answers, often before a customer ever reaches a traditional search results page.

In this on-demand session, BrightEdge shares exclusive research on how AI search is reshaping customer journeys across industries, where visibility is being won and lost, and what marketers need to do to stay present in the moments that influence decisions. You'll also see the latest BrightEdge innovations designed to help teams measure, monitor, and optimize for the new prompt universe.

What You'll Learn

• How AI search is compressing the funnel and what this means for measurement, content strategy, and planning
• What BrightEdge research reveals about AI-driven discovery across key industries
• How leading marketing teams are monitoring their prompt universe and adapting to the new customer journey
• How BrightEdge innovations can help teams measure and optimize for AI search visibility
• The difference between AI Catalyst, AI HyperCube, and AI Agent Insights — and how they work together

Why Watch

• Rated 4.3/5 for overall satisfaction and 4.25/5 for relevance to role by live attendees, with 86% rating it 4 or 5 stars.
• Get a practical breakdown of how prompt intent, AEO strategy, and AI HyperCube work together to help your brand stay visible in AI-generated answers.
• The most-valued part of the session was insights on prompt intent, followed by BrightEdge research on AI-driven discovery and understanding the AEO ownership gap.

Featured Speakers: